I’d love to see brands embrace more raw, cheaper to produce content. We’ve seen great examples of high quality, professionally produced films from brands, and I love that stuff. But it must be fairly daunting for them to take on, and takes significant time and budget. What Jamil is doing with his chipotle Strava challenge vlogging is an excellent example of what’s possible with little budget (and time). He’s clearly an incredible story teller, and that’s not easy to come by, but I do think there’s a lesson in there for brands who want to build deeper connections but are held back by budget/time constraints.
Totally agree. I was talking to a friend about this yesterday and he mentioned a brand (I think Salomon?) that used to give new athletes a GoPro and some training materials when they signed on with the team. Even something as small as that would be a good way to get athletes started making content that feels authentic to them and is a little nicer than just a video from a phone.
I’d love to see brands embrace more raw, cheaper to produce content. We’ve seen great examples of high quality, professionally produced films from brands, and I love that stuff. But it must be fairly daunting for them to take on, and takes significant time and budget. What Jamil is doing with his chipotle Strava challenge vlogging is an excellent example of what’s possible with little budget (and time). He’s clearly an incredible story teller, and that’s not easy to come by, but I do think there’s a lesson in there for brands who want to build deeper connections but are held back by budget/time constraints.
Totally agree. I was talking to a friend about this yesterday and he mentioned a brand (I think Salomon?) that used to give new athletes a GoPro and some training materials when they signed on with the team. Even something as small as that would be a good way to get athletes started making content that feels authentic to them and is a little nicer than just a video from a phone.